Privacy Policy

 

This privacy policy sets out how Equitogs uses, stores and protects any personal information that you provide whilst either using our website or our services in store.

Equitogs is committed to ensuring that your privacy is protected. When using our website or services in store, should we ask you to provide certain information by which you can be identified, you can be assured that it will only be used in accordance with this privacy statement. Equitogs will review this privacy policy regularly and may find it necessary to change or update it from time to time. Please check this page regularly to ensure you are familiar with the current policy. This policy is effective from 29th October 2025. 

We are also committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy outlines what data we collect, how and why we use it, and your rights in relation to your personal information.

1. Information we collect

We collect only the personal information necessary to provide you with a satisfactory service, whether you interact with us online or in-store. Your use of our website or services implies consent for us to collect and use this information in accordance with this privacy policy.

This may include:

• Name

• Contact details - including email address, telephone number, and postal address

• Demographic information - such as postcode, preferences and interests

• Purchase & transaction details - including products purchased, date and time, and delivery method

• Information about your use of our website - including browsing behaviour and pages viewed

• Technical information - such as IP address, browser type and version, device information, and time zone

• Customer service interactions - including enquiries, feedback, or complaints made via email, phone, or in-store

• Loyalty scheme participation details, if applicable

• Marketing preferences and responses to surveys or promotions

• Payment Information - When making a purchase through our website, payments are processed securely via Shopify Payments, which is fully PCI-DSS compliant and utilises industry-standard encryption and fraud protection. While Shopify Payments is powered by Stripe, your payment details are never handled or stored directly by Equitogs. We do not have access to your full credit or debit card information at any time.

2. How we use this information

We require this information to understand the needs of our customers, process the task for which you visited the website or store and to provide a better service, in particular for the following reasons:

• Internal record keeping

• We may use the information to improve our products and services

• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail.

• We may use the information to customise the website according to your interests

• To manage loyalty schemes and personalise your experience

• To provide customer service and resolve disputes or feedback

3. Legal basis for processing

We process your personal data under the following lawful bases, as defined by UK GDPR:

• Contractual necessity - to provide the goods or services you've requested

• Legitimate interests - to improve our services, communicate with customers, and manage operations

• Consent - particularly in relation to marketing communications (where legally required)

• Legal obligation - for record-keeping, fraud prevention, or regulatory compliance

4. Security of your data

We are committed to ensuring that any personal information we hold is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and in-store.

These include:

• Secure servers and data encryption

• Firewall and antivirus protection

• Access controls and staff training

• Procedures to detect and respond to data breaches

Data collected in the UK is held in accordance with the Data Protection Act 2018 and UK GDPR.

5. The use of cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Our website takes advantage of this facility to enhance your experience.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to our customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

6. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over any other website but our own.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting other websites which are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the specific website you are visiting.

7. Controlling and disclosing information

We do not disclose any personal information obtained about you from this website or via the store to any third parties except when we need to do so in order to complete the transaction - i.e. when arranging for a courier company to deliver goods that you have ordered.

We may also use the information to keep in contact with you and inform you of developments, news & updates associated with our business.

You may choose to restrict the collection or use of your personal information by selecting a box to indicate that you do not want your information to be used for direct marketing purposes. If you have previously agreed to this, you may change your mind at any time by writing to or emailing us at orders@equitogs.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. With your consent, we may use your personal information to send you promotional information about third parties which we think you may find interesting.

8. Loyalty customers

Please note that by signing up to our loyalty scheme you are consenting for us to store your personal data and use it in conjunction with our terms and conditions.

We would like to stress that your data will not be shared with any other party. By accepting our terms and conditions, you are consenting for us to use the information that you have provided to be used for marketing purposes only such as receiving any news, products or event via email, phone or post unless stated otherwise.

We may also use and share general information relating to groups of customers, without identifying individuals, to learn more about customer behaviour and improve our service.

If you would like to stop receiving marketing materials, please unsubscribe from our emails or contact the store via phone or email. Our details are stated below.

9. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data (where legally applicable)

• Object to or restrict the processing of your personal data

• Withdraw consent at any time (where processing is based on consent)

• Request data portability in some cases

• Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, please contact us in writing at:

Equitogs, Wharf Farm, Newbridge, Billingshurst, West Sussex, RH14 0JG or via email at orders@equitogs.com

We may need to verify your identity before processing your request.