Skip to content


Your cart is empty


This privacy policy sets out how Equitogs uses, stores and protects any personal information that you provide whilst either using our website or our services in store. 

”Equitogs is committed to ensuring that your privacy is protected. When using our website or services in store should we ask you to provide certain information by which you can be identified, you can be assured that it will only be used in accordance with this privacy statement. Equitogs will review this privacy policy regularly and may find it necessary to change or update it from time to time. Please check this page regularly to ensure you are familiar with the current policy.  This policy is effective from 5th April 2020"

We collect the minimum amount of information about you that is required to provide you with a satisfactory service. 

Your use of our website or services in store gives us the right to collect that information.

Information Collected

  • Name

  • Contact information including email address, telephone number & address

  • Data about your use of the website or services in store 

  • Demographic information such as postcode, preferences and interests

  • Other information relevant to customer surveys and/or offers

  • Data in relation to credit/debit card payments is processed via Stripe on a secure website linked to ours and they have their own privacy policy

Use of Information

We require this information to understand the needs of our customers, process the task for which you visited the website or store and to provide a better service, in particular for the following reasons:

  • Internal record keeping

  • We may use the information to improve our products and services

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail. We may use the information to customise the website according to your interests


We are committed to ensuring that any personal information we hold is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and in-store.

Data collected in the UK is held in accordance with the Data Protection Act 1998. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details. 

The Use Of Cookies 

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Our website takes advantage of this facility to enhance your experience.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to our customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over any other website but our own. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting other websites which are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the specific website you are visiting.

Controlling & Disclosing Information

We do not disclose any personal information obtained about you from this website or via the store to any third parties except when we need to do so in order to complete the transaction - i.e. when arranging for a courier company to deliver goods that you have ordered. We may also use the information to keep in contact with you and inform you of developments, news & updates associated with our business.

You may choose to restrict the collection or use of your personal information by selecting a box to indicate that you do not want your information to be used by anybody for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. Subject to receipt of your permission, we may use your personal information to send you promotional information about third parties which we think you may find interesting.

In-Store Loyalty Customers

Please note that by signing up to our in store loyalty scheme you are consenting for us to store your personal data and use it in conjunction with our terms and conditions. We would like to stress that your data will not be shared with any other party. By accepting our terms and conditions, you are consenting for us to use the information that you have provided to be used for marketing purposes only such as receiving any news, products or event via email, phone or post unless stated otherwise. We may also use and share general information relating to groups of customers, without identifying individuals, to learn more about our customers behaviour and to enable us to enhance our service. If you would like to stop receiving emails or other forms of marketing material then please unsubscribe to our emails or contact the store via phone or email. Our details are stated below.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to Equitogs, Wharf Farm, Newbridge, Billingshurst, West Sussex, RH14 OJG or email us at

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly update any information found to be incorrect.