{"title":"WHIPS","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;\"\u003eLightweight, balanced whips built for control and confidence in every ride.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"cd-bling-handle-dressage-whip","title":"Country Direct Benson Bling Handle Dressage Whip","description":"\u003cp\u003eThis luxurious bling dressage whip combines glamour \u0026amp; performance for competitions \u0026amp; everyday riding. Featuring a braided shaft with braided lash detail, it is finished with a diamante-encrusted handle, silver cap \u0026amp; collar, adding sparkle \u0026amp; style to your riding attire. Compliant with the 2025 BD whip ruling for horses, it is a standout accessory for serious riders.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 110cm","offer_id":47118592016697,"sku":"DRESSAGE20-42-BLACK","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 120cm","offer_id":55119611920764,"sku":"DRESSAGE20-42-BLACK","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/DR20Lifestyle.jpg?v=1765816814"},{"product_id":"cd-diamante-spiral-dressage-whip","title":"Country Direct Benson Diamante Spiral Dressage Whip","description":"\u003cp data-start=\"0\" data-end=\"437\"\u003eThis dressage whip combines elegance and functionality for both training and competition. Featuring a soft leather spiral handle inlaid with black diamante detailing, it is finished with a sleek black cap and collar for a polished look. Well-balanced for comfortable use, the whip includes a smart black lash end. Compliant with the 2025 BD whip ruling for horses, it is a stylish and professional accessory for serious riders.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Navy \/ 110cm","offer_id":47118592409913,"sku":"DRESSAGE26-110-NAVY","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/navyyyw.png?v=1765816815"},{"product_id":"cd-rubber-thread-metal-cap-dressage-whip","title":"Country Direct Rubber Thread Metal Cap Dressage Whip","description":"\u003cp\u003eThis traditional whip combines practicality and style for everyday schooling and dressage training. Made in England, it features a braided design with lash for classic appeal, while the non-slip rubber spiral handle with a metal cap ensures comfort and secure grip during use.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 120cm","offer_id":47118592606521,"sku":"DRESSAGE28-1-B","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/Dressage28-1.jpg?v=1765816815"},{"product_id":"cd-x-grip-flap-end-dressage-whip","title":"Country Direct X-Grip Flap End Dressage Whip","description":"\u003cp\u003eThis whip combines practicality and style for competitions and everyday riding. Featuring a braided design with a leather split flap end, it delivers classic performance with a refined touch. The diamond-pattern rubber handle with silver cap and collar provides secure grip and a stylish finish. Compliant with the 2025 BD whip ruling for horses, it is a professional accessory for serious riders.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 110cm","offer_id":47118593032505,"sku":"DRESSAGE29-110-BLACK","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/ultragrip2.png?v=1765816816"},{"product_id":"cd-gel-handle-dressage-whip","title":"Country Direct Benson Gel Handle Dressage Whip","description":"\u003cp\u003eThis well-balanced dressage whip combines practicality and style, perfect for everyday training and competition use. Featuring a translucent gel handle for optimum grip, it is finished with a silver collar and cap that complement the smart braided shaft and lash end. Compliant with the 2025 BD whip ruling for horses, it is a reliable and stylish accessory for serious riders.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 110cm","offer_id":47118593196345,"sku":"DRESSAGE8-42-BLACK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 110cm","offer_id":47118593229113,"sku":"DRESSAGE8-42-NAVY","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/Gel_Navy.png?v=1765816816"},{"product_id":"cd-rubber-spiral-handle-jump-bat","title":"Country Direct Rubber Spiral Handle Jump Bat","description":"\u003cp\u003eThis jumping whip combines functionality and style, perfect for competition and everyday riding. Made in England, it features a split end with a braided design, finished with a plastic collar and cap. The rubber and webbed two-tone handle provides a secure, non-slip grip, ensuring comfort and control for the rider. Compliant with the BS 2020 whip ruling, it is a reliable and stylish accessory for all riders.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 66cm","offer_id":47118593524025,"sku":"JUMP3-26-BLACK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 66cm","offer_id":47118593556793,"sku":"JUMP3-26-BROWN","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 66cm","offer_id":47118593622329,"sku":"JUMP3-26-NAVY","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 66cm","offer_id":47118593589561,"sku":"JUMP3-26-BURGUNDY","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/burgandy_rubber.png?v=1765816818"},{"product_id":"cd-country-lunge-whip","title":"Country Direct Country Lunge Whip","description":"\u003cp\u003eThis durable and flexible lunge whip is perfect for everyday training and lunging. Made in England, it features an easy-grip handle, sturdy braided shaft and thong design for control and comfort. Available in a variety of colours, it adds a fun and stylish touch to every training session.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 200cm","offer_id":47118594212153,"sku":"LUNGE3-BLACK-78","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 200cm","offer_id":47118594277689,"sku":"LUNGE3-NAVY-78","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 200cm","offer_id":47118594310457,"sku":"LUNGE3-PURPLE-78","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 200cm","offer_id":47118594244921,"sku":"LUNGE3-PINK-78","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/PinkLungeWhipe_e89f7985-2929-44e5-80ad-a021f650951c.jpg?v=1765816814"},{"product_id":"cd-mens-hunt-crop","title":"Country Direct Gents Hunt Crop","description":"\u003cp\u003eThis traditional Hunt Whip blends practicality and classic style, perfect for hunting and exercise. Made in England, it features the iconic deer hook secured by a durable metal collar. Crafted from high-quality, hardwearing brown leather with a plaited design, it is finished with a flat leather end for a polished, professional appearance.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Default Title","offer_id":47118594441529,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/HuntCropGents_5470bc6f-ef45-49f3-8a72-03b93b4ef832.jpg?v=1765816813"},{"product_id":"cd-leather-show-cane","title":"Country Direct Leather Show Cane","description":"\u003cp\u003eThis sleek show cane combines simplicity and elegance, perfect for competition and training. Made in England, it features a classic plain leather design with stitched seam and neat rounded end detail. Available in two lengths and colours, it is a versatile and stylish accessory for serious riders.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 45cm","offer_id":47118594638137,"sku":"SHOW3-18-BLACK","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 60cm","offer_id":47118594670905,"sku":"SHOW3-24-BLACK","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 45cm","offer_id":47118594703673,"sku":"SHOW3-18-BROWN","price":14.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 60cm","offer_id":47118594736441,"sku":"SHOW3-24-BROWN","price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/showcaneblack_0f9f75cd-5d8d-4f9a-a3be-465360164104.png?v=1765816405"},{"product_id":"cd-york-thin-handle-cushion-bat","title":"Country Direct York Thin Handle Cushion Bat","description":"\u003cp\u003eThis sleek and functional jump bat combines style and performance for competition riding and training. Made in England, it features a two-tone rubbed grip webbed handle, patent leather spiral detail and cushioned flat end for comfort and control. Finished with a silver collar and cap, it is available in a variety of colours to complement your riding style. Compliant with the BS 2020 whip ruling, this sophisticated whip is both practical and stylish.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 50cm","offer_id":47118594801977,"sku":"JUMP7-50-BLACK","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 66cm","offer_id":47118594834745,"sku":"JUMP7-66-BLACK","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 50cm","offer_id":47118594965817,"sku":"JUMP7-50-BROWN","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 66cm","offer_id":47118594998585,"sku":"JUMP7-66-BROWN","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 50cm","offer_id":47118594900281,"sku":"JUMP7-50-NAVY","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 66cm","offer_id":47118594933049,"sku":"JUMP7-66-NAVY","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ 66cm","offer_id":47118595096889,"sku":"JUMP7-66-ROYAL","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 50cm","offer_id":47118594867513,"sku":"JUMP7-50-GREY","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 66cm","offer_id":47118595064121,"sku":"JUMP7-66-GREY","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 50cm","offer_id":55617724252540,"sku":"JUMP7-50- BURGUNDY","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 66cm","offer_id":55617724285308,"sku":"JUMP7-66-BURGUNDY","price":33.0,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 50cm","offer_id":47854972567865,"sku":"JUMP7-50-BURGANDY","price":33.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ 50cm","offer_id":49755409613113,"sku":"JUMP7-50-PINK","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 66cm","offer_id":49755409645881,"sku":"JUMP7-66-PINK","price":33.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/red_thin.png?v=1765816820"},{"product_id":"cd-metallic-fleck-dressage-whip","title":"Country Direct Metallic Fleck Dressage Whip","description":"\u003cp\u003eThis stylish whip combines elegance and functionality, featuring a metallic fleck handle, plain braided design and metal cap. Made in England, it is available in two lengths \u0026amp; four colour options, offering versatility for different riders. The 90cm length is BD 2025 compliant for horses and ponies, while the 120cm length is compliant for horses only.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 90cm","offer_id":49755406795065,"sku":"DRESSAGE1-90-BLACK","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 110cm","offer_id":56024828543356,"sku":"DRESSAGE1-110-BLACK","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 120cm","offer_id":47854991245625,"sku":"DRESSAGE1-120-BLACK","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 90cm","offer_id":49755406762297,"sku":"DRESSAGE1-90-BROWN","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 110cm","offer_id":56024828576124,"sku":"DRESSAGE1-110-BROWN","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 120cm","offer_id":47854991278393,"sku":"DRESSAGE1-120-BROWN","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Navy \/ 90cm","offer_id":49755406827833,"sku":"DRESSAGE1-90-NAVY","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Navy \/ 110cm","offer_id":56024828608892,"sku":"DRESSAGE1-110-NAVY","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 120cm","offer_id":47855010971961,"sku":"DRESSAGE1-120-NAVY","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ 90cm","offer_id":49755406860601,"sku":"DRESSAGE1-90-GREY","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 110cm","offer_id":56024828641660,"sku":"DRESSAGE1-110- GREY","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 120cm","offer_id":47855010939193,"sku":"DRESSAGE1-120-GREY","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/whip.png?v=1765816406"},{"product_id":"cd-rubber-thread-handle-dressage-150cm","title":"Country Direct Rubber Thread Handle Dressage Whip","description":"\u003cp data-start=\"0\" data-end=\"297\"\u003eThis traditional whip combines practicality and style, ideal for everyday schooling and dressage training. Made in England, it features a braided lash design with a comfortable non-slip rubber spiral handle, finished with a durable plastic cap and collar for a polished, reliable look.\u003c\/p\u003e","brand":"Country Direct","offers":[{"title":"Black \/ 150cm","offer_id":55009008681340,"sku":"DRESSAGE7-60-BLACK","price":17.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8223\/1097\/files\/Dressage7.jpg?v=1765816814"},{"product_id":"cd-beaufort-hunt-thong","title":"Country Direct Beaufort Hunt Thong","description":"\u003cp\u003eThis traditional hunting thong combines durability and classic style, perfect for hunting or exercise. 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